With his expertise and experience in engineering, Founder I.J. Kim creates a harmonious line blending art and architecture. His experience has taught him that the blend of each component is critical in creating whether it be in system framework or a timeless silhouette.

a focus in structure
and aesthetic

ECOM DEPARTMENT was assigned to develop a digital
experience that represents the brand’s technical and
detailed aesthetic. We took a simple yet modern approach to focus on clothing structure and season inspiration.

wide open spaces

Taking the design-focused aesthetic, we created an open space design coupled with minimial copy to give room for the user to explore the brand and seamless path from discovery to purchase.

image first

We used an image driven strategy when
educating the customer on the brand’s
structural approach to keep focus on pieces within a simplistic environment.