Founded by designer Sue Stemp and her husband Paud Roche, St. Roche is a responsibly designed and manufactured, seasonless, independent and woman-led brand based in Los Angeles. 

Content strategy

A combination of organic and paid strategies were developed to increase the brand's engagement. The goal was to reach new accounts monthly and increase account feature placement throughout all social media channels with focus on the Instagram platform.

  • 33%

    Instagram Follower Increase

  • 22%

    Instagram Engagement Increase

ECOM DEPT implemented a weekly story reel strategy in conjunction with biweekly content planning to highlight brand specific and beautiful content to an already engaged fan base. Intimate customer relations combined with exclusive content, and a regimented social strategy increased exposure across all social channels.

influencer outreach

In partnership with St. Roche, we helped identify and build relationships with a variety of influencers that authentically represented the brand's esthetic and vision which maximized their overall reach and placement.

“Having designed for brands like Daryl K, Tocca, and Alexander McQueen Stemp and Roche launched their namesake label in 2005 — St. Roche offers practical, feminine pieces that are sustainably produced.

- Refinery 29