Shoppe Amber Interiors

Strategy Execution

Outcomes 

Shoppe Amber Interiors Case Study: Elevating Luxury Home Goods Sales with Precision Advertising

Since 2020, Shoppe Amber Interiors, a distinguished e-commerce brand offering high-end home goods and furniture, has partnered with ECOM DEPT. The collaboration aimed to refine advertising strategies and elevate performance metrics such as MER and ROAS. This case study demonstrates how targeted advertising tactics contributed to exceptional market growth.

STRATEGY EXECUTION

Targeting affluent buyers, we tailored Shoppe Amber Interiors' campaigns to reflect luxury consumer behaviors. We honed in on high-value keywords for feed optimization, particularly for Google Shopping, and tailored ad visuals for Meta & Pinterest to resonate with premium audiences. Strategic ad placements and ongoing optimizations across select platforms played pivotal roles in driving high engagement and optimizing conversion rates with a focus on luxury consumers.

OUTCOMES

Strategic ad enhancements significantly boosted Shoppe Amber Interiors' market performance, propelling sales from seven to eight figures within three years. With a MER of 30x and a ROAS of 18x, the campaigns dramatically improved marketing efficiency and profitability. Overall, sales of luxury home goods soared by 258% over 3 years, establishing Shoppe Amber Interiors as a leader in the upscale market segment.