The RAQUEL ALLEGRA label continues to garner admiration from celebrities, editors, stylists and savvy consumers. Raquel’s clothes are carried in more than 200 retail locations around the globe and in June 2016 she opened her first flagship store in Los Angeles. Raquel remains dedicated to the tradition of artistry and craftsmanship in the fashion industry.
ECOM DEPARTMENT was hired by Raquel Allegra back in 2012 to program their new website. 8 years later we are proud to see them grow their sales 50% over the last year and 450% since the initial project began.
We recently launched their new homepage and customer introduction sequence which led to a 27% increase in visitor retention and a 55% increase in conversions.
With our long lasting collaboration, we dived into design that was rooted in statistics and user behavior to create a custom fitted design.
With all projects we carried these concepts through
programming and development, streamlining the process for productivity and ease.