NSF first approached us in 2014, seeking to partner with an agency that could help them scale their e-commerce business and set the pace for ongoing growth. With a newly redesigned website and two collection launches fast approaching, the team knew there was a huge opportunity to reach a wide and willing audience and increase customer spend by implementing a focused email strategy.
Together with the NSF marketing team, we collaborated on long form layouts designed to educate their audience on styles, trends, and intentional content features.
Average order value increased by 7% and our retention strategies contributed to a 27% lift in return customers.
After moving the client to Klaviyo in 2019, we improved their segmentation, welcome and cart abandonment series as well as add a browse abandonment, winback, post-purchase thank you, and repeat purchase nurture flows to increase customer engagement
increase open rate
We collaborated on an aggressive email
schedule that increased original open rates by 8% via resends and doubled the client’s email
conversion rate, with 2.5x orders and
revenue year over year.