What’s your role, and what does your day-to-day actually look like?I’m a Buying & Planning Strategy Specialist at Style Arcade, where I work with brands to transform the way they approach product, data, and growth. My role is intentionally broad - I partner with fashion businesses of all sizes to rethink their strategy, whether that’s building out a full seasonal plan, optimizing a size curve, or mapping new opportunities to grow profitably. No two days look the same: one day I might be filming thought leadership content or hosting an industry webinar, the next I’m consulting with a client to rebuild their assortment strategy or working hands-on with our product team to test new algorithms. I’m on calls daily with brands to challenge their thinking, refine their processes, and help them plan smarter - across every function of their business.

How did you end up in this industry?I actually thought I’d be a fine artistanda politician, somehow. I wanted a path where I could blend creative thinking with strategic impact - and ended up finding fashion buying almost by accident, thanks to a random chat with my waxing lady (no joke). I studied buying and merchandising, did every internship I could, worked on the shop floor at multiple brands to build product intuition, and eventually moved into a merchandising role from an internal hire ad. The rest is history.

What’s your favorite kind of collaboration?Working with ambitious, growth-stage brands. There’s so much unlocked potential at that moment, and the right strategic partnership can completely change their trajectory. I love getting into the puzzle of how much risk to take, where to place bets, how much to invest, and how to protect their margins. Then, working shoulder-to-shoulder with design, production, and marketing to execute that vision. Holistic collaboration is my thing! want to help brands see the bigger picture and break out of silos.

What’s one little work habit you’ve picked up from this team?Working in the fashion tech space has totally shifted my mindset - there is literally a tool foreverything. Now, before I even start a task, I look for technology that could speed it up, sharpen it, or automate it. That curiosity about tools has become second nature, and it helps me focus on the strategic work where I can drive the most impact.

What’s one sentence that sums up how you like to work?Big-picture thinking, executed with obsessive attention to detail. OR A bit of everything, all at once - but always with a holistic lens. OR Zoom out, zoom in, bring everyone along.

What’s your go-to coffee order (or favorite little treat)?Pre-12pm: iced oat latte. After that, a Diet Coke over crushed ice, ideally with a side of watermelon. After that….probably an aperol spritz. How many treats can I get in one day?

What tab is always open on your browser?I have a bit of a property obsession - I’ll happily scroll StreetEasy for fun, in any city in the world just for fun. On the work front, it’s alwaysmilled.com - a goldmine for seeing what brands are putting into the world, how they’re talking to customers, and what’s resonating right now. It helps me stay ahead of the conversation.

If you could work from anywhere for a week, where would it be?I’ve been lucky enough to have worked across the UK, Europe, the US, and Australia - but always in major cities. Right now, the dream would be a tiny cabin somewhere rural, laptop by a fireplace, fully off-grid energy. I think that’s the city girl in me craving a moment of reset.

How do you unplug — or do you? I try my best!! Music is my anchor e.g. it’s live shows, a spin class that feels like dancing, or a sound bath yin yoga session to close out the week (shout out Humming Puppy). Sound helps me stay present and balanced, so I lean on that whenever I need to switch off.

What’s something you’ve learned recently that surprised you?That sometimes the most impactful thing you can do is simplify. We’re so used to thinking bigger means better - more product, more categories - but lately I’ve seen brands thrive by getting laser-focused on what they do best and doubling down on that.