What are three words you’d use to describe your personality?

Blunt, engaging, mysterious

Do you have a go-to mantra or saying that keeps you grounded?

What's meant for you will never miss you

How do you balance work and personal life?

Having a dedicated but flexible routine really helps. I have strict cut off hours for ending my work day, along with strict "must do's" for my day to day that I enjoy, i.e. working out, watching shows, that force me to relax and turn off my work brain.

What’s a small thing you do each day that brings you joy?

I love listening to music and putting on a playlist to match the mood of the day, and/or listening to a good audiobook, usually autobiographies, bc it's so interesting to hear the stories behind someone's success.

How did you get started in your field?

I honestly manifested it --- I never knew that my job title ever existed, I just knew that I loved working creatively on websites, being behind the scenes, and working with fashion and clothing. All of my experiences gelled together and led me to where I am now.

What’s the most rewarding part of your work?

Seeing the end product of all the hard behind the scenes work — a big collection launch, new site features, etc --- get amazing feedback from colleagues and customers is always a great feeling. Also being able to help my team grow and accomplish their professional goals.

Who are your style icons, and how have they influenced you?

Rihanna first, for being so confident in herself and her fashion choices. Alexis Phifer next, for being so confident, well dressed and beautiful while not saying much. And lastly Alexa Demie for the mystery.

What’s your favorite go-to outfit for feeling confident?

I feel my best in a matching set -- whether it's a gym fit, structured suit or sweatsuit, I love a coordinated set that you can play up or down.

Do you have a signature look or style?

I only allow distinctive staples in my closet that can be mixed and matched to create lots of unique combos, and from there I just dress on the mood of the day — tomboy, super designer chic, streetwear, girly, minimal, etc etc. I can do it all 

What’s one feature or aspect of your website that you’re particularly proud of?

I really love large, classic imagery in uniquely designed containers — I love magazines so I like when the overlap of the traditional mag pages can be displayed on a digital homepage or landing page.

How do you stay connected with your customers in the digital world?

I think being tapped into trends via social media helps, but you have to tone out a lot of the majority influencer noise and find really cool, niche social content that is more aligned with real people and real life.

What’s a book, movie, or show you recommend to everyone?

My favorite movie of all time, Sylvie's Love, and it's only been out a few years. Terrace House is the best "reality" series of all time that teaches so many lessons on life, love and community — it changed me for the best and I rewatch yearly. 

What’s your guilty pleasure snack or treat?

I LOVE fruit snacks and can't say no to them at all, especially the expensive Annie's brand  When I'm home in NC I love getting boiled peanuts and cracklings.